http://www.bclions.com/article/lions-la ... ergy-drink
October 28, 2010
The BC Lions Football Club, in association with Central City Brewing Company is pleased to announce the launch of the team’s official energy drink, branded ROAR, which is now available at Lower Mainland IGA, Safeway, and Co-op Gas locations in addition to many of your favourite independent retailers.
ROAR is a non-alcoholic energy drink developed for periods of increased mental and physical exertion. It helps to temporarily restore mental alertness and wakefulness when experiencing fatigue or drowsiness.
“We’re proud and excited to launch our official energy drink,” said Lions president and CEO, Dennis Skulsky. “The strength of the Lions brand combined with the emergence of energy drinks in today’s marketplace makes this a natural fit. We’re extremely proud to be producing our energy drink right here at home.”
Formulated with six medicinal ingredients including caffeine, taurine and four B vitamins (B3, B5, B6 and B12), ROAR also helps the body to metabolize carbohydrates, fats and proteins.
“As a BC-based company, creating an energy drink in association with our province’s most successful and historic sports franchise was an exciting project for Central City Brewing Company,” said owner Darryll Frost.
Central City Brewing Company is a Health Canada approved facility licensed to manufacture, package and label Natural Health products in Canada.