This got me thinking, "how did you become a diehard Lions fan, and what year did you really start to follow the team?"… That number ($200,000 presented to amateur football in B.C. collected from 50/50 draws at Lions games last year) might explain a few more numbers uncovered by the Lions this week. In a recent study by Harris/Decima Research, the Lions, Canucks and Whitecaps ranked higher among 13,000 Canadian fans polled than any major market across the country with respect to fan loyalty. The research company measures brand familiarity and a willingness to support a team. As Harris/Decima’s Scott Dunstall writes, “A strong and connected fan base is no guarantee of success – either in the league or at the box office, but it certainly is an important part of the overall success of franchises.”
I'd be interested in your response to this question.
DH