New Orleans Hornets become The Pelicans
Posted: Thu Jan 24, 2013 4:54 pm
Are they wearing Pelican Briefs? Ha ha ... Figured I'd better make the joke before Rammer does. 
I love the whole business of team names, logos, marketing and the like.
So the Jazz went to Utah from New Orleans. That name just does not fit Mormon country.
Pelicans is OK. At least it has a local connection. Neat movie too. Neat Julia Roberts too.
The new logo: OK, not special.
http://bleacherreport.com/articles/1499 ... -team-logo
OK LA Lakers has alliteration, but ... I gotta give it a fail on complete lack of local context.
I love the whole business of team names, logos, marketing and the like.
So the Jazz went to Utah from New Orleans. That name just does not fit Mormon country.
Pelicans is OK. At least it has a local connection. Neat movie too. Neat Julia Roberts too.
The new logo: OK, not special.
http://bleacherreport.com/articles/1499 ... -team-logo
Amongst the worst transferred team nick names: Calgary Flames from Atlanta (Civil War flames burning down the town). LA Lakers (ain't got no lakes there, D'oh) ... from Minneapolis (land of a thousand lakes). Et cetera ...New Orleans Pelicans Unveil Official Team Logo
By
Alex Kay
(Featured Columnist) on January 24, 2013
It’s official. The New Orleans Hornets will be known as the New Orleans Pelicans at the beginning of the 2013-14 NBA season.
The team made the announcement via NBA.com late on Thursday afternoon.
New owner Tom Benson and the organization held a press conference on Thursday to publicly unveil the new logo and uniforms.
Screenshot2013-01-24at4 Photo Credit: NBA.com
As you can see, the team has ditched its old color scheme in favor of a new one that includes a primary emphasis on blue, a secondary on gold, and red as a tertiary.
While some may not like the idea of a pelican representing the franchise, it has origins as the state bird and in the official Louisiana nickname, the “Pelican State.”
Screenshot2013-01-24at4 Photo Credit: NBA.com
The team put out a fact sheet to explain their choice, which you can view here.
It’s a welcome change to a team that is on the up-and-up—one that finally has a mascot that makes sense for the area and that fans can call their own.
This club is finally on the verge of turning its fortunes around, after a season in the NBA basement following the controversial trade that sent Chris Paul to the Clippers.
Screenshot2013-01-24at4 Photo Credit: NBA.com
The team bottomed out, but it encountered some good luck when the lottery gods awarded New Orleans the No. 1 pick in the 2012 draft—which turned out to be stud big man Anthony Davis.
With the star rookie blossoming, plus talented swingman Eric Gordon and a plethora of great role players—such as Ryan Anderson and Robin Lopez—beginning to gel, the future is looking extremely bright down in the Big Easy.
OK LA Lakers has alliteration, but ... I gotta give it a fail on complete lack of local context.