I don't watch much TV other than CFL on TSN so seeing a commercial starring Buck Pierce was a bit of a surprise. Then I found out Buck is in TWO commercials for that insurance company. I laughed out loud at the first one, and I'm sure Buck laughed, too.
https://www.youtube.com/watch?v=61eFaXCgll8
Here's a 30-second spot: https://www.youtube.com/watch?v=lkvtcNB-r-4
Apparently the company has more ads featuring other CFL and ex-CFL players.